Rowe Rowe launches The Royal Interval for artists and record labels

DW Newsdesk

Rapper Rowe Rowe has just announced the launch of his first company, The Royal Interval, gearing towards the digitalization of the record label space.

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© Rowe Rowe / Instagram

Rapper Rowe Rowe has just announced the launch of his first company, The Royal Interval, gearing towards the digitalization of the record label space – specifically that of publishing labels. The reason for this company, as stated by Rowe is, “I’m passionate about computer science and data analytics, and believe that artists should be involved in a multitude of fields.” To that end, Rowe saw a space to innovate in the music field, providing ergonomic cloud technology for artists and producers signed to labels, expediting their ability to submit to talent and to manage posting listings, combining the freelance market idea.

Currently, the company is being pitched and Rowe is encouraging artists to sign up and try out the new platform.

The goal of the company is to void the method of CD and lyrics-on-paper as a submission route, as well as cultivate a space for producers and songwriters to make sure they can track projects they have been selected for, therefore enabling them to make sure their label is compensating them fairly. In terms of competitors, one of the most prominent would be that of Disco, but the main difference between them and The Royal Interval is that Rowe’s product is specifically for digital organization for publishing groups: the producers and songwriters of labels.

Rowe’s platform also provides a streamlined upload area for submitting to projects, while also offering the widget for real-time feedback from the managers on the same label. While Disco is mainly used for tv and film placement and commonly used by anyone submitting music, The Royal Interval is a private management software for those already signed to a label, i.e. the users of Universal Music Publishing Group submitting to managers at the main label of Universal Music Group.

Rowe hopes to sell the company to a label, who would have the advantage of this technology and separate themselves from other labels. Once that happens, Rowe wants to use some of the profit from the acquisition to set up a coding program in underfunded areas of Los Angeles, so that other entrepreneurs can have access to the tools to be able to create their own companies – and be recruited for possible jobs as well as strengthen their networks.

Rowe Rowe will be providing updates throughout the year, which can be found on his Instagram.

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