sbe, the leading international hospitality group that develops, manages and operates award-winning brands, and global music and entertainment streaming platform, TIDAL, have announced a new strategic partnership to offer an immersive, ongoing live concert series for users, as well as numerous entertainment amenities for sbe hotel guests in the US and UK markets.
“Delano Live Presented by TIDAL” debuted at Delano South Beach during Miami Art Week 2019 with Grammy-Award nominated DJ Khaled on Thursday, December 5, and marked the first installment of the series. With party-goers gathered around a stage built atop Delano’s iconic pool, DJ Khaled performed hits including, “All I Do Is Win,” “I’m The One,” and “All The Way Up.”
The party also gave guests the chance to experience Delano’s unique art installation “Sail Away” by internationally-known, Miami-based artist, Alexander Mijares. Mijares – who displayed his art exclusively at Delano – envisioned and created an oversized, canopy-like collection of brightly hued panels, or sails, inspired by the colors and effects of stained glass in cathedrals. The installation will hang above Delano’s iconic backyard orchard through early 2020.
Sam Nazarian, Founder & CEO of sbe states: “We’re excited to celebrate our partnership with TIDAL with such a talented and respected artist, DJ Khaled to kick off the Delano Live series. Music represents an important part of the sbe brand experience and we are excited to partner with a such a dynamic group as TIDAL, to bring entertainment to the next level at our US and UK properties.”
This launch event is also hosted in collaboration with Lincoln, The Lincoln Motor Company, the official automotive partner of sbe and the Delano Live series.
In addition to A-list musical events throughout the year, the collaboration between sbe and TIDAL will provide sbe hotel guests access to TIDAL as in-room entertainment amenity through a dedicated content channel.
TIDAL will curate custom soundtracks at select properties, including those in its SLS Hotel & Residences, Delano, The House of Originals, Mondrian and Hyde Hotel & Residences brands. Lobbies, pools, lounges and restaurants will feature TIDAL’s playlists.
Both brands will provide exclusive offers and benefits to their respective customers. SBE guests will receive a free three-month TIDAL HiFi subscription. TIDAL members staying at SBE properties will receive benefits such as the fourth night free during consecutive stays, complimentary upgrades and late check-outs (pending availability).
