General Motors announced Monday the launch of the Stars, Stripes, and Skilled Trades initiative, a program designed to help transitioning service members, veterans, and their families pursue careers in automotive manufacturing and skilled trades.
The company is requesting proposals from mission-driven nonprofits across the United States to support these workforce development efforts. GM intends to support up to 12 nonprofit programs, with grant amounts ranging from $100,000 to $500,000. Priority will be given to organizations that demonstrate strong employer partnerships, provide industry-recognized credentials, and offer clear job-placement pathways, particularly those serving communities near GM facilities.
The initiative aims to address the employment challenges faced by many military families while simultaneously tackling a critical shortage of skilled talent within the automotive industry. General Motors currently employs more than 5,000 veterans in various roles throughout the company.
This new program builds upon existing efforts, such as the Shifting Gears automotive technician training program, which has provided training and job placement opportunities to more than 1,000 service members transitioning out of active duty.
The launch is part of a broader investment in workforce and educational development. In 2026, GM committed $50 million in funding for STEAM education and tripled its workforce development grantmaking to $15 million.
The request for proposals is open through Sept. 30, and the successful applicants will be announced later this fall.
