Insurance broker Lux-STR reveals new market leading data-scrubbing services for successful families and individuals


Lux-STR is innovating insurance through new enhanced data scrubbing services to protect people’s online information. 

© Beth Macdonald

In an era where data security is increasingly important, insurance providers are stepping up to the challenge to help their clients protect personal information. 

As one of New York’s fast rising brokers, Lux-STR is seeking to bring a new kind of offer to the insurance space while working closely with high-net-worth insurance carriers including AIG, PURE and Chubb, to offer the best personal asset protections and solutions. 

Following the impact of recent data laws and the increasing value of personal information, Lux-STR is providing new data scrubbing services with its offer, helping its clients remove personal addresses, phone numbers and even political registrations from the web as well as various databases. 

Operating a program for HNW and UHNW individuals in Westchester County, NY, Lux-STR has seen increased demand for data-scrubs where clients want their personally identifiable information removed to protect their online presence. 

The insurance broker also provides investigative services, evacuation services as well as outpatient networks and jet charters for its clients. 

From home to auto insurance and personal liability insurance, Lux-STR is innovating in the space, and bringing tech to the forefront where it matters most. 

As the web becomes ever more interconnected, it’s becoming easier for personally identifiable information to get indexed in search engines, which can lead to identity theft and fraud. With data scrubbing and data removal, individuals and families can benefit from enhanced privacy where profiles or listings can be removed from the web. This includes social media profiles and auto-generated listings using their data which has been sold by other companies, often without their knowledge or permission. 

Making individual requests to search engines to remove content can be an uphill task, and take months, and doesn’t remove the source of the information. With data-scrubbing, Lux-STR is bringing market leading privacy informational removal to its offer for the first time. 

Are you considering your personal privacy when seeking an insurance partner?

In partnership with Lux-STR

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