Video director Konstantin Ermakov set a high bar for content creators when he converted his toy lamborghini into a real-life version of itself.
Since its release last year it has gained more than 2.3 million views on YouTube, and the director has gained recognition and international media coverage for his editing and camera work. Following the video’s success, Konstantin has worked with a host of Instagram and YouTube stars – creating videos that quickly go viral, even generating 1 million views in just 24 hours.
To-date, the video director has had more than 25 million views on his personal channel with over 435k subscribers. Over on Instagram, he has also amassed a sizeable following with people discovering his latest video hacks, short films and music videos that have trended globally on YouTube.
So what makes Konstantin’s original “How to Flex on Instagram with a Toy Car” video so compelling? In his own style, Konstantin creates a behind-the-scenes look at how he makes his videos. Through his commentary, he instils a unique blend of suspense, excitement and a making-of element that keeps viewers engaged in each of his videos.
Flexing Toy car on Instagram
With YouTube and Instagram stars vying for attention, the new currency for content creators has become the way in which they edit their videos together and provide suspense. With high-impact visuals, fast cutting, commentary and slick transitions, video creators can keep people’s attention for longer – but it takes a style and a highly engaging concept for a video to have virality.
For brands like Coca Cola, Pepsi and Adidas, being able to connect with audiences post-pandemic through social video content is increasingly important for success – and content creators who know how to tap into attention, and create videos that entertain will find greater success and growth in 2020.
Are you making short videos? How are you catching people’s attention?