Canadian entrepreneur and brand consultant Navin Ramharak has been at the forefront of a new content creation shift that’s impacting global businesses.
Having started his entrepreneurial journey at just the age of 16, Navin became deeply involved in the business community within his native country. Little did he know that he would soon be working on brand design and content strategies for big businesses, helping them set themselves apart.
Content creation has gone through a fundamental shift in the last several years. Brands can no longer continue to apply the same strategies as before such as marketing products exclusively through traditional commercials or regular mailing. With consumer habits changing, companies of all sizes need to adapt to the evolving digital landscape – and go where the consumer is.
Knowing all too well the power of content creation, and the fast rising creator economy, Navin has been helping companies to strategically tap into content, to build reputation and develop relationships with clients around the world.
Recently, Navin has been leading the development of a bold new American brand, In The Lab, that connects social audiences with athletes, and builds global fanbases for long term success and loyalty. Through In The Lab, more than 15,000 pairs of shoes have been sold globally, with strategic partnerships also helping to drive brand affinity and sales conversions.
Leveraging interconnected audiences, Nav is building brands from the ground up from management through to marketing and global product sourcing. The entrepreneur is also behind several successful Shopify e-commerce stores, and provides ongoing consultancy to help brands take their game to the next level.
With so many companies vying for consumer attention, it has become more important than ever to build loyalty and experiences online so that consumers can play a bigger part in a brand’s unique journey. This goes the same for individual content creators who are starting to build audiences around their unique talents to build their careers.
Are you a brand looking to change how you approach content creation?
