As a new decade dawns upon Rosewood Hotels & Resorts, the ultra-luxury hospitality company is intensely focused on the global expansion of its branded residential business, Rosewood Residences. With 15 existing residential projects globally and an additional 14 in the pipeline, Rosewood is intent on continuing to grow its residential business with a guest-centric approach, while staying true to the brand’s A Sense of Place® philosophy. This strategy has been at the core of the brand’s remarkable hotel growth and will remain central to the company’s ascent as the preferred option in luxury living.
Rosewood Residences occupy the most sought-after locations at select Rosewood Hotels & Resorts properties around the world. Perhaps the best-known precursor to today’s branded residential lifestyle is The Carlyle, A Rosewood Hotel, located on New York’s Upper East Side. Conceived in the 1930s, few hotels have risen to global prominence like The Carlyle, which was known as the “New York White House” during the Kennedy era in the 1960s. Rosewood Hotels & Resorts is building upon the success and heritage of its existing properties through the development of new hotels and residences across the globe.
“Approximately 50 percent of Rosewood’s pipeline properties have a residential component and we expect this ratio to increase over the coming years,” said Karl Bieberach, chief development officer for Rosewood Hotel Group. “As we set off into a new decade, we are expanding our residential resources in order to better support our owners and developers in their sales and marketing processes while strengthening relationships with buyers of Rosewood-branded residences. We remain focused on delivering truly differentiated products for Rosewood Residences owners, who, by choosing to live a Rosewood-branded lifestyle, are among our biggest brand loyalists.”
A Residential Vision for a New Decade
Rosewood Hotels & Resorts residential offerings include two main categories; for-sale residences and for-lease serviced apartments. The brand’s unrivalled design ethos and genuine residential style offer a unique opportunity to enhance the way affluential explorers live, by making a larger array of residential offerings available, regardless of category. In addition to residential components within mixed-use hotel projects, Rosewood Hotels & Resorts plans to embark on stand-alone residences.
“We are excited to continue the growth and development of Rosewood Residences, a sector of the brand beloved by our most loyal Rosewood guests,” said Irene Hoek, vice president of global residential development for Rosewood Hotel Group. “Within each ultra-luxury Rosewood Residence, the unique culture of the dynamic locale is embraced and showcased from start to finish. This model will continue to be at the forefront of all future developments we lead across the globe.”
A Life Without Reservations
Whether clients rent or own a Rosewood-branded residence, living the Rosewood lifestyle comes with perks and benefits that are unmatched in hospitality. Aside from a myriad of luxury amenities and the highest level of security, the Rosewood lifestyle unlocks the opportunity to savour more of life’s precious moments. From taking care of party planning, running errands, organizing social agendas and home repairs, the qualified team at Rosewood Hotels & Resorts will oversee the residences’ needs.
Complementing the brand’s renowned, intuitive service and recognizing the most loyal owners, Rosewood Hotels & Resorts has launched Rosewood Reserve, an exclusive program available to residence owners, offering advantages and benefits at all properties across the globe. Benefits of Rosewood Reserve include preferred rates on rooms, food and beverage and spa, room upgrades, and additional VIP courtesies including access to a global concierge to assist with all travel-related requests.
Rosewood Residences span a collection of unique properties in dynamic cities with for-sale residences and serviced apartments such as at Rosewood Abu Dhabi, as well as within quiet vacation destinations like Tuscany, Italy at Rosewood Castiglion del Bosco. Rosewood Hotels & Resorts is enhancing the portfolio with the development of residences around the world.