The Esports Foundation and adidas have announced a landmark partnership to provide custom apparel for every national team competing in the inaugural Esports Nations Cup. The tournament, which represents the first nation-based esports event of this scale, is scheduled to debut on 2 November 2026 in Riyadh, Saudi Arabia.
As the official kit partner and a global partner for the event, adidas will design and produce custom competition gear for more than 100 countries and territories. The agreement includes the creation of uniquely tailored jerseys and tracksuits for approximately 2,000 athletes and coaches, with designs intended to reflect national identities while celebrating the spirit of international competition.
The partnership is intended to support the increasing convergence of esports, culture, entertainment, and traditional sports. The Esports Foundation noted that the collaboration aims to provide esports athletes with the same level of prestige and national representation typically associated with major global sporting events.
The four-week tournament will feature competition across 16 of the world’s most popular esports titles. Specific designs for the national team jerseys are expected to be revealed in the coming weeks.
