Instagram star Patrick Mungovan is optimistic for the future of social media as the U.S. economy slowly recovers from the pandemic.
The 24-year-old social media star predicts that the consumption and use of platforms such as Instagram and TikTok will continue to grow and provide opportunities for people who want to engage with internet users of all ages.
Speaking to reporters this week, Mungovan said that “It’s the way forward for people and businesses included.”
Following his rise to prominence through his viral social media posts, Mungovan has received several awards including Upcoming Social Media Star 2019 and Best Snapchatter 2019.
With his unique flair of entertaining social posts, and a growing fan base on Snapchat and Instagram, he’s cemented himself as an influencer with a unique perspective on how people engage with content.
From viral pranks to food recipes, Mungovan has used the hottest apps to stay one step ahead and in doing so, has discovered opportunities to connect with millennial and Gen-Z users of social media.
Patrick Mungovan who is originally from Ireland is a full-time swimming instructor, and shares anecdotes from his life. He has also extensively traveled around the world as an influencer, getting the chance to visit exotic locations and cities around Europe.
With so much emphasis placed on social media, businesses are looking for new ways to engage with consumers that are more media savvy than before. Influencers like Patrick have changed the game in terms of how relationships are developed through the digital web. And it’s these relationships that are so important for businesses that want to promote products and events to young audiences.
“I am extremely grateful for all the amazing opportunities I’ve received,” said Mungovan.
With spending increasing on social media, and attention moving toward high impact video content and images, should brands be paying a closer look at influencers like Patrick in 2020?